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TORONTO, Ontario – Fresh from a European tour with Snoop Lion (formerly known as Snoop Dog), and German dancehall great, Gentleman, Jamaica’s singing sensation and golden voice, Richie Stephens, (formerly of Soul II Soul) brings his internationally renowned and Grammy Award-winning vocals to the 11th TD IRIE Music Festival, along with Reggae legend, Half Pint.
The free long weekend music festival also features one of the biggest names in Soca today, Kerwin Du Bois, rising Toronto chanteuse, Shi Wisdom, the TD Dancers, dance Immersion, Masia One, D’Enforcas, Farahri, Comfort, Jahbuddah, Musical Sniper and many more.
The TD IRIE Music Festival is a family-friendly celebration of the best in reggae, Soca, Salsa and Soul. With capacity crowds in Mississauga and Oshawa earlier this month, and crowd-pleasing surprise performances by Demarco and Kardinal Offishall, the music festival is being promoted as “the go-to family destination, this Simcoe Day Long Weekend at the newly renovated Nathan Phillips Square Stage”.
Half Pint just signed a major deal with Universal for his immense back catalogue, which includes his Number 1 hits, Winsome, covered by the Rolling Stones as Too Rude and Loving, covered by Sublime. Irie Music Festival will be presenting Half Pint with a ‘Special Achievement Award’ for his contributions to Reggae music, internationally.
Just in time for the Toronto festival weekend, the organizer of the TD IRIE Music Festival has launched the Irie Music Festival App, developed by festival sponsors TheAppLabb. The IRIE Mobile App is available for iPhone and Android devices, and can be downloaded from irie.theapplabb.com.
“We are very pleased to have entered into this partnership with TheAppLabb. They have a great team and together we hope to continue using this mobile app to make the IRIE Fest community easily connected with information at their fingertips,” enthused Irie Music Festival, Co-Founder Phil Vassell.
The App’s features include intuitive icons for looking up event schedule itineraries; ‘About’ the event information; transportation information; real-time event news and announcements; sponsor lists; feedback and survey capabilities; social media integration; registration and fun promotions and potential prizing.
“I am extremely excited about this partnership and the possibilities are endless. Through the App we are certain to enrich the experience of thousands of attendees of this growing festival and create a strong and engaged IRIE community, said Kundan Joshi, CEO of TheAppLabb.”
TheAppLabb is a leading Toronto based firm specializing in Strategy, Design & Development of Mobile Apps serving clients such as: Rogers, Toronto International Film Festival, Canadian AutoShow, Unilever, Banff World Media Festival etc.
The IRIE Music Festival runs from Friday, August 2 to Monday, August 5 at Nathan Phillips Square and admission is free.
