GEORGETOWN, Guyana CMC – The introduction of an energy drink with coconut water from Guyana as one of the key ingredients, is being conceptualized by American investors who met President Donald Ramotar on Wednesday.
The product when manufactured will be sold to the high-end consumers in the United States using a marketing strategy to promote Guyana and the business of small coconut producers.
The investors, George Papanastasatos and Marim Kinkladze, met President Ramotar and Allison Butters-Grant President and Chief Executive Officer of Global Connections Consultants Inc.
“We definitely found the resources (in Guyana). It’s only a matter of building the right resources for us to get the right quantities and the right quality of coconut water,” Papanastasatos said.
The investors are looking for the organically produced coconut water, which he said is the bestselling in North America, even as the practice of applying chemicals in farming is well known.
“It seems feasible and it seems that we are in the right path to make it happen relatively quickly. Luckily enough we have the right people to introduce us to the locals,” Papanastasatos explained.
Coconut was the key focus of a seminar earlier this year that was aimed at devising a 2013 plan to revitalize and develop the industry and aggressively advance the country’s agriculture diversification program.