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PORT-OF-SPAIN, Trinidad and Tobago (Wednesday, December 2, 2020) — Tourism Trinidad Limited (TTL) launched a vivid, user-friendly, redesigned website for Destination Trinidad, today, at the Hilton Trinidad and Conference Centre.
“This website is designed to be the window to the beautiful island of Trinidad, and its fun-loving people, while providing the first-brand experience that focuses on the niches of business tourism, event tourism, sport tourism, and eco-tourism,” explained Minister of Tourism, Culture and the Arts, Randall Mitchell.
He said the website is one of the most valuable tools and one of the first touch points in the customer’s journey, when making the decision to travel; adding that it follows the Visit Tobago website and provides trustworthy, correct and practical information designed to capture the hearts and minds of tourists.
Minister Mitchell pointed to the monies previously spent to promote Trinidad and Tobago, via the production of other forms of promotional materials, such as booklets, DVDS, guides, etc.
Unlike the website, he said, they all had limited reach and expiry dates.
“…all of those mounds of marketing and promotional material can now be found in just one repository in digital format. And this fits most squarely with government’s digitisation push.”
And an accompanying mobile application for visitors to the island will soon be released as part of that digital push.
Tourism Minister Mitchell (second from left); TTL Chair Lee; and two tourism officials exchange coronavirus-inspired “elbow shakes” at the website launch.
Chairman of TTL, Howard Chin Lee, said, in today’s world, where people are looking for authentic experiences and engagement with local communities, the website is a menu of indigenous festivals, events and activities.
As part of its destination development thrust, the Ministry and its agencies are actively seeking to improve airlift, and is in discussion with a number of airlines that have expressed interest in flying to Tobago, as well as Trinidad, when the world reopens post COVID-19.
Additionally, the Ministry is maintaining and developing sites and attractions in anticipation of international visitors.
The Ministry will also be rolling out comprehensive hygiene standards for all stakeholders, in every sector of the tourism industry, in preparation for the reopening of Trinidad and Tobago’s borders.
“We understand that we are in a very difficult time in the tourism sector, culture and the arts as well, but the tourism sector is particularly hard hit…the Ministry, along with TTL, are working with the Ministry of Health and CARPHA in developing health protocols, preparing for the reopening in the face of the COVID-19 pandemic,” said Minister Mitchell.
The new website can be found at visittrinidad.tt/
