Business Possibilities During The Pandemic

By Ettie Rutherford
Contributing Columnist

During these past months, the media has succeeded in spreading confusion, which has permeated every aspect of people’s lives. To rise above the intensity of the daily news cycle and to take stock as to where we are, means that we have to think differently, let go of the past, and seek opportunities that might not have been possible, during the days, for which we have been yearning.

For people of all ages, the pandemic has brought about untold challenges, which have inflicted stress, illnesses, feelings of inadequacy, fear, as well as frustration.

However, you do not have to succumb to all the negativity if, you look more carefully at your capabilities, as well as your latent talents and strengths.

While everyone might not feel capable, there are thousands who, alone or with a partner, can rise from the negativity of the pandemic, by starting a business that will benefit themselves, mentally, financially and emotionally, while serving others.

It is amazing the amount of untapped skills that everyone possesses, so I am urging you to evaluate the many things that you are capable of doing, the many services that you can offer, the content that you have at your fingertips, and decide to start a small business.

Can you bake, cook, sew, teach basic computer/online skills, run errands for “Shut-ins”, type reports, teach English to immigrants, tutor students online, or shop for people with no transportation? The list goes on. If you are so inclined, begin by asking yourself:

• What do I have to offer?
• How do I connect with those, who might need my service?
• How, and where, will I provide my service?
• How much will I charge?
• Who is available to assist me to begin the process?
• What is the timeline for my new venture? Remember, a goal without a timeline is a pipe dream.

Good luck!

Award-winning Ettie Rutherford, B.Ed, Dip.Ed, M.Ed, is an educator, life coach, consultant and author of “Why Perch Like A Chick When You Can Soar Like An Eagle?”. An accomplished public speaker, Ettie is the Founder and CEO of Women Are Worthy, which provides step-by-step strategies for women to achieve their goals, with a minimum amount of stress. She can be reached at ettie@womenrworthy.com