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BERLIN, Germany, March 15, 2018 (CMC) – The Barbados Tourism Marketing Inc. (BTMI) says the country’s tourism is once again in winner’s row, beating out destinations such as second-place, Seychelles, and third-place, Bermuda, to land the number one spot on the 2017 Destination Satisfaction Index (DSI).
Last Saturday, BTMI said throughout the year, over 70,000 travellers were interviewed around the world, giving their feedback on 20 categories, including beaches, accommodation, cuisine and shopping.
In the end, BTMI said Barbados had the highest overall World score, 8.8/10, of the 144 countries included.
The destination also ranked highest in the Accommodation category, and highest in the Americas region, ahead of Bermuda and the Bahamas.
The awards were presented to the Barbados delegation, led by Donna Cadogan, Permanent Secretary in the Ministry of Tourism and International Transport, during a ceremony at ITB Berlin, the world’s largest travel trade show, held in Germany’s capital city, BTMI said.
According to William “Billy” Griffith, BTMI’s Chief Executive Officer, the island plans to leverage the accolade in the destination’s marketing communications, over the next year.
“For us, it’s going to be very advantageous because, with our marketing and our public relations, we’re going to be saying, ‘we’re best in the world’, at least for the next 12 months,” he said. “And I think it helps us in our quest to move forward, in terms of pressing for success for Barbados tourism.”
BTMI said the DSI, developed and executed by two European research companies – Norstat and dp2research – is a metric that measures the overall valuation of a holiday destination, based on the factors travellers find most attractive.
The online survey was administered in 24 source markets, with the 70,000 interviews resulting in 1.4 million responses, direct from travellers, which informed the scores in each category, BTMI said.
“The feedback was that people, especially when it comes to Barbados, were extremely happy with the trip provided,” said Marc Leimann, Managing Director of Norstat Germany. “Barbados, basically, really challenged and won against the world in total.”
Stressing the value of visitor feedback, Griffith said that “the important thing is that… it was the customer’s opinion, and that’s really what drives the energy in terms of what we do.
“And that’s why we think it’s such a validation and an endorsement of what we’re trying to achieve,” he added.
Besides the overall World Award, BTMI said Barbados also topped the Accommodation category, scoring 8.8/10 ahead of Bermuda, which placed second, and the Maldives which placed third.
“Over the last year, 2017, we would have had about 43 different establishments, which refurbished, therefore our product is being refreshed,” Cadogan said. “We are making a concerted effort and working on our accommodation, and it is bearing results as you have seen from the Accommodation award that we have received here today.”
Griffith also congratulated the accommodation sector and lauded their contribution to the destination’s high, overall score.
He said the DSI Accommodation award further supports Barbados’ outstanding performance in the highly-recognized TripAdvisor Travellers’ Choice Awards, according to BTMI.
“We recently captured 13 Travellers’ Choice Awards for the Caribbean region,” Griffith noted. “We placed across a diverse range of categories – Luxury, All-Inclusive, Best Service, Bargain and Romance”.
“And what we’re really seeing here, are different travellers from different countries all over the world, giving their feedback on different platforms, and they’re all saying the same thing – that accommodations in Barbados are among the best in the world,” he added. “That’s the main message here, that’s the main takeaway.”
