Toronto-based Afroglobal Television Launched In Atlantic Canada

TORONTO, Ontario March 23, 2018 — Afroglobal Television (AFRO TV) — a 24-hour channel that informs, empowers, uplifts and entertains with the best from Africa and its Diaspora, including Canadian success stories — is now available in Eastern Canada.

Based in Toronto, the company that says its programming “advances the aspirations of people of African descent”, was officially launched on Eastlink, a leading video and communications service provider in Atlantic Canada, parts of Ontario, Alberta and BC, on March 8.

“We are grateful to Eastlink for making AFRO TV available in the TV Channel Exchange, music and more theme package, and for subscription as a standalone,” said Moses A. Mawa, President and CEO of Afroglobal and Silvertrust Media.

“Consumers have a broad range of viewing interests and we work hard to ensure our channel lineup delivers to that,” stated Lee Bragg, CEO of Eastlink. “The addition of Afroglobal to our lineup provides our customers with more choice and options to enrich their viewing experience.”

AFRO TV offers two movies daily, music, biographies, documentaries, talk shows, drama, sports, reality TV, faith, current affairs, children’s programming, and others, that showcase the rich heritage of Africa, the Caribbean and Canada.

The television network will broadcast documentaries, current affairs and biographies, originating from Atlantic Canada, including town hall events.

“African Canadians have contributed to the development of the Maritimes for over 400 years. Despite these contributions, it has been rare to see positive stories featuring members of the community,” observed African Nova Scotian Affairs Minister, Tony Ince.

“Through Afroglobal Television, we (now) have the opportunity to see our compelling stories told in a way that is informative and affirming,” the Minister added.

Consisting of 12 original programs, AFRO TV, which is a channel with community, national and global appeal, is available in Eastern Canada on Eastlink, Channel 88 — and is on free preview until June 8.

It can also be viewed on Rogers Cable, Channel 708, and Bell Fibe, Channel 2472.

“As a part of its UN International Decade for People of African Descent plans, Afroglobal aims to expand throughout Canada, the US, Europe, Africa, the Caribbean and beyond,” revealed Mawa.